Starting points for a proposal: scope sections, deliverables and the rate card they price from.
Template library
Live, as of 06:12
Retainer, 12 months
Retainer, 6 sections
Monthly production, a quarterly plan and a monthly report. Priced from the retainer tiers.
Social, quarterly
Retainer, 5 sections
Three months of posts, community management and reporting, renewable each quarter.
Website build
Project, 8 sections
Discovery, design system, build, migration and launch gates, billed on milestones.
Brand refresh
Project, 7 sections
Positioning, identity, brand guide and launch assets, with sign-off before each phase.
AEO sprint
Project, 6 sections
Baseline, schema, answer pages and citation monitoring, with a clinician review step.
Launch campaign
Project, 5 sections
Concept, landing pages, a social launch pack and a day 30 report.
Audit and readout
Audit, 4 sections
A graded audit of brand, site or search with a readout workshop and a priority list.
Add-on, fixed scope
Add-on, 3 sections
A short, fixed-fee extension to a signed scope. No new terms, same review cycle.
Renewal, same scope
Renewal, 3 sections
Last year's scope and deliverables carried forward, with dates and pricing refreshed.
Renewal, with changes
Renewal, 5 sections
A renewal that tracks what changed since the last scope and why the price moved.
Rollout and training
Project, 4 sections
Hand a finished brand or site to many teams: templates, guides and live sessions.
Discovery workshop
Audit, 4 sections
A two-week discovery that ends in a scoped proposal and a registered source list.
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