The brand baseline for Conexeu. Brand guide , updated Oct 8.
Design System – Overview
The design system for Conexeu, read from the brand folders of its brain in the vault. The brain holds 2 logo files, 10 colors, 1 typeface.
- No outcome claim. designed to / intended to / may support, never restores, proves, works,
- No results, percentages, timelines-to-benefit or efficacy data.
- No before-and-after, ever. Any medium.
- No testimonial used as evidence of performance.
- No comparative claim against a named competitor; competitor marks carry ® plus the
- Investigational status appears in the asset itself at first substantive mention.
- Conexeu Green is #0E443A. Not #0F574A (guide caption typo), not #042A23 (a live-site
- White + Conexeu Green own the field. Secondary greens never exceed the primary green's presence.
Logo
The logo files for Conexeu that the brain holds, picked from its brand folders. The full set, with every lockup and format, stays in the vault.
Clear space, minimum size and misuse rules are in the brand guide and the brand notes, not in these files.
Color
10 colors read from 03-brand/design-tokens.json, named as the brain names them. Colors the brain marks as superseded are left out. Click a color to copy its hex.
The first brand colors in the palette plus the lightest. Text color down the side, background across the top. Each pair shows the contrast ratio and whether it is safe for text.
| Text on background | Conexeu Green | Gold Solid | Iris 2 | Cg 1 |
|---|---|---|---|---|
| Conexeu Green | Same color | Aa | Aa | Aa |
| Gold Solid | Aa | Same color | Aa | Aa |
| Iris 2 | Aa | Aa | Same color | Aa |
| Cg 1 | Aa | Aa | Aa | Same color |
Typography
One typeface read from 03-brand/interactive-brand-guide.html.
Conexeu
Specimens are drawn in a stand-in face. The licensed files are kept on the client drive and loaded in the client build.
Spacing and shape
Conexeu's design tokens do not list spacing steps or corner radii yet. Add spacing and radius to design-tokens.json in 03-brand and they appear here.
Voice and tone
Conexeu has no voice-messaging note with a Voice Principles list in 03-brand yet.
The full voice note is in the vault at 03-brand/voice-messaging.md.
Rubric
Conexeu has no oracle-brand-rubric.md in 10-oracle-instructions. Without one there is nothing to score work against.