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The brand baseline for Decisely. Brand guide , updated Oct 8.

Decisely

Decisely · Core Brand

Updated yesterday

[ VAULT ]08-clients/active/decisely

Design System – Overview

The design system for Decisely, read from the brand folders of its brain in the vault. The brain holds 2 logo files, 38 colors, 4 typefaces, 10 rubric checks.

StatusNot recorded
Last changedOct 8, 2026
Colors read from03-brand/design-tokens.json
Lives on GitHub03-brandBrand Assets
Interactive guideinteractive-brand-guide.html
Brand non-negotiables

No non-negotiables are recorded in 03-brand/brand-non-negotiables.md yet.

Color

38 colors read from 03-brand/design-tokens.json, named as the brain names them. Colors the brain marks as superseded are left out. Click a color to copy its hex.

Pairings

The first brand colors in the palette plus the lightest. Text color down the side, background across the top. Each pair shows the contrast ratio and whether it is safe for text.

Text on backgroundViolet 500Lime 400Navy 900White
Violet 500 Same color Aa 4.7:1AA Aa 2.2:1Do not use for text Aa 5.5:1AA
Lime 400 Aa 4.7:1AA Same color Aa 10.2:1AAA Aa 1.2:1Do not use for text
Navy 900 Aa 2.2:1Do not use for text Aa 10.2:1AAA Same color Aa 12.1:1AAA
White Aa 5.5:1AA Aa 1.2:1Do not use for text Aa 12.1:1AAA Same color

Typography

4 typefaces read from 03-brand/design-tokens.json.

[ display sans: headlines, section titles, card titles ]
Aa
Articulat CF

Decisely

[ headline second line and every statistic ]
Aa
Instrument Serif

Decisely

[ body copy, bulleted lists ]
Aa
Red Hat Display

Decisely

[ what decisely.com ships today for everything ]
Aa
Outfit

Decisely

Specimens are drawn in a stand-in face. The licensed files are kept on the client drive and loaded in the client build.

Spacing and shape

Spacing steps and corner radii as Decisely's design tokens define them.

Spacing scale
print.base 5 px
web.base 4 px
Radius
print.card 15 px
print.callout 14 px
print.dot 20 px
web.card 8 px
web.callout 8 px
web.pill full
web.tile 12 px

Voice and tone

No voice principles in the brain

Decisely has no voice-messaging note with a Voice Principles list in 03-brand yet.

The full voice note is in the vault at 03-brand/voice-messaging.md.

Rubric

The brand rubric scores a piece of work against this design system. Read from 10-oracle-instructions/oracle-brand-rubric.md.

Not scored yet
CheckWhat it tests for DeciselyPoints
Two-tone headline present and correct: one size, sans first in gray-700, serif second in plum-800, two lines max See the rubric note for the rows behind this check. 15
Statistic treatment: Instrument Serif numeral, oversized, on a solid palette block with a serif label See the rubric note for the rows behind this check. 12
Palette discipline: accents used in their assigned roles; tints only as card grounds; one gradient maximum See the rubric note for the rows behind this check. 12
Grid: 125 margin (print) or 1200/12/24 (web); the 1462 / 100 / 738 split respected; 64 section gap See the rubric note for the rows behind this check. 10
Photography: real people, one subject or pair per tile, palette ground, soft cutout edges, no type over faces See the rubric note for the rows behind this check. 10
Voice: reader's problem named first, payoff second, acronyms glossed, close begins with "Let's" See the rubric note for the rows behind this check. 10
Component fidelity: cards, bullets, chips, and buttons match the specs in 10-components/ (radius, padding, gap) See the rubric note for the rows behind this check. 8
Logo: correct variant for the ground, clear space of 1× cap height, minimum size respected See the rubric note for the rows behind this check. 8
Accessibility: all pairs ≥4.5:1 body / ≥3:1 large, tap targets ≥44px, visible focus ring See the rubric note for the rows behind this check. 8
Production readiness: fonts embedded, 300dpi imagery, QR tested on a proof, named contact present, third-party logos cleared See the rubric note for the rows behind this check. 7
Total100

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