Overview

Everything registered for LainaHealth in 00-admin/artifacts.json, generated from the approved PreWiki projection

Overview

Status: proposal only. Not canon until a human promotes it. Filed by the presearch run of

• Data marks only, a 26px outlined dot and an icon stroke. Never a ground, never a fill
• They step aside to cream on teal bands.
• Gold #D4C193 remains the only loud colour; these do not compete with it.

Overview

Second presearch run (the first was Conexeu, the run the skill was extracted from). Built and

Asked

The canonical ask: a LainaHealth-branded interactive social + SEO/AEO plan: deep dive on

Read

Eight LinkedIn posts read live plus profile-level reads on nine owned surfaces and eleven

Concluded

1. Laina has a distribution problem, not a content problem. Eleven finished video pages

Recommended

Five post types ranked (talking-head DPT clip, seven-slide data carousel, motion-tracking

Still open

page that does not exist, while the legacy IncludeHealth page (1,229 likes) sits

• The dead Facebook footer link (P0), every page of lainahealth.com links a Facebook
• Template metadata P0s, /case-studies/ (4 pages) and /white-papers/ (3 pages) carry
• TikTok handle unregistered. Reserve it now regardless of when posting starts.
• Eleven undistributed videos, the fastest-to-ship play; needs an owner and a cadence.
• Platform-hue canon addition, the deliverable added four desaturated platform hues as
• No per-post IG/TikTok measurement exists until Laina's own accounts post, the 90-day

Overview

Direct competitor (ring 1): digital MSK care, employer/payer channel. Public company;

Social

Read live 2026-08-20 by the presearch run; full rows in

• LinkedIn 179,929 followers. Wide internal spread: rebrand image (2023) 1,125 reactions
• Instagram 66,000 followers; recent Reels 1,088, 3,252 views (read off the logged-out
• TikTok 191 videos, 106.9K lifetime likes (~560/video derived, ahead of creator E3Rehab
• Read: the strongest vendor account in the ring and still an order of magnitude below

Overview

Direct competitor (ring 1): digital MSK / AI care platform, ~$4B valuation.

Social

Read live 2026-08-20 by the presearch run; full rows in

• LinkedIn 165,603 followers. AI Care Platform launch (long problem-first post, native
• Instagram / TikTok / Facebook: none found. A $4B direct competitor with no consumer
• Read: strongest LinkedIn craft in the vendor ring; total concession of every consumer

Overview

Direct competitor (ring 1): virtual MSK medical practice (physician-led model).

Social

Read live 2026-08-20 by the presearch run; full rows in

• LinkedIn 23,466 followers. Best post read: PlanSource partnership announcement, written
• Instagram 422 followers, dormant, no posts since late 2023.
• Read: effectively absent from social. Vori competes in procurement, not in the feed. No