Design System – Overview

The design system for Natera, read from the brand folders of its brain in the vault. The brain holds 2 logo files, 15 colors.

• Never develop new positioning or use data not yet approved for disclosure. Confirm with Natera Marketing if unsure., SRC-002 p.2
• Never change core intent or data on an approved slide., SRC-002 p.2
• Never delete MLR-required references., SRC-002 p.2
• Never use an outdated slide, check against the current master deck., SRC-002 p.2
• Every claim traces to the register (NateraOncBiopharma BD Claims.xlsx, SRC-004) or to a cited publication. A claim with no row and no DOI does not ship.
• Do not reuse the seven conflicting figures flagged in proof-points.md until Natera resolves them.
• Signatera™ CDx requires its full approved-labeling sentence whenever named, intended use, product limitations, PMA reference., SRC-002 pp.13, 107
• RUO vs CLIA status must be stated accurately. Signatera™ Genome with phased variants is RUO for biopharma; CLARITY™ Fixed and CLARITY™ Heme are RUO/CLIA; Latitude quantitative is Research Use Only, CLIA/IUO pending., …

Logo

The logo files for Natera that the brain holds, picked from its brand folders. The full set, with every lockup and format, stays in the vault.

Clear space, minimum size and misuse rules are in the brand guide and the brand notes, not in these files.

Color

15 colors read from 03-brand/interactive-brand-guide.html, named as the brain names them. Colors the brain marks as superseded are left out. Click a color to copy its hex.

The first brand colors in the palette plus the lightest. Text color down the side, background across the top. Each pair shows the contrast ratio and whether it is safe for text.

Typography

Spacing and shape

Voice and tone

The full voice note is in the vault at 03-brand/voice-messaging.md.

Rubric