Overview

Everything registered for SmarterDx in 00-admin/artifacts.json, generated from the approved PreWiki projection

Overview

Consolidated from the registered sources in 00-admin/source-register.md. Every claim

Company

status: draft

• SmarterDx is a clinical-AI company for hospitals and health systems. Its product is a
• Category: clinical AI for revenue integrity / prebill review (CDI + coding adjacent).,
• Founded in New York City in 2019 by physician + technical cofounders; VC-backed
• Sub-brands exist: SmarterDenials, SmarterPreBill, SmarterNotes (logo folders +
• Business model: contingency-based, "100% at-risk" model., source-backed but draft-doc

Buyer & audience

status: draft

• Hospitals and health systems; specifically CDI (clinical documentation integrity)
• Economic/user framing: "do more with the same FTEs"; product surfaces a handful of
• Buyer roles by title, verbatim customer quotes, named accounts, explicit objection list:

Offer & positioning

status: draft

• Positioning: proprietary clinical AI (ML, NLP, LLMs) that reviews the entire record
• Core reframe: status-quo CDI only prioritizes charts; SmarterDx identifies specific
• Candidate value prop (from brainstorm, NOT confirmed approved): "Review every chart with
• Products/SKUs, current packaging, pricing posture beyond "contingency / at-risk":

Voice

status: needs-source (currency of the only voice doc is unconfirmed: SDX-005 is archived)

• Key brand attributes (v2): Clever, Approachable, Helpful., source-backed (SDX-005
• Attribute definitions (verbatim from SDX-005):
• Clever, "AI designed by physicians to think like physicians"; a power tool that
• Approachable, insiders and team players who've "walked more than a few miles in
• Helpful, not a SaaS company that sells software and disappears; help and problem-
• Voice Don'ts (verbatim, SDX-005): not smart-alecks or inappropriately informal;
• Approved tagline: NEEDS-SOURCE. SDX-006 lists candidate lines ("Capture your
• Vocabulary in play (from SDX-006 glossary): "clinical AI," "prebill safety net,"

Proof & claims

status: needs-source (all quantitative claims BLOCKED pending primary sourcing/approval)

Overview

Source: read live from the SmarterDx Webflow site variable collection “SmarterDX Brand” (site 6a6702ed40544f6267ce60ca) on 2026-08-15, at the 2026 relaunch. These are the values the shipped site renders. Machine-readable mirrors: design-tokens.json, design-tokens.css.

Structure

Four ramps of ten plus five neutrals. Ramps run 1 = darkest → 10 = lightest.

Deep Space: primary dark ground

--deep-space-1 is the dominant dark section background across the site.

Orbit Blue: action / CTA

--orbit-blue-5 #0257FF is the button blue.

Aurora Teal: signature accent

The 2026 descendant of the old turquoise. Carries the wave and the clinical-AI motifs.

Nebula Purple: third accent

Carries the Underpayments / Denials product family and the purple end of the platform gradient.

Overview

> Update 2026-08-24: a client Figma now exists. SDx Case Studies

Source ranking applied

05.1: 05.4, Typography 04.x). Treated as canonical because it is the client's newest dated

• No source 1 (contract Figma), absent.
• No source 2 (Brand Source Template Figma), absent.
• No source 3 (arbitrary client Figma), absent.
• No source 4 (design bundle), absent.
• Actual source used: SDX-001 image PDF + 2025/ JPG page exports (Color Palette

Conflicts (do not resolve silently: see open-questions.md)

1. Type + primary hue: canon vs built site. SDX-001 = Archivo + #48BBC9/#0463EF;

Gaps register (NEEDS-SOURCE / absent)

published). Open question #9.

• Gradient stop values (the "Wave" gradient), NEEDS-SOURCE (composition shown, stops not
• Wave / graphic-treatment usage rules, partially extracted. Open question #10.
• Spacing scale, radius scale, component library, motion tokens, absent in all sources,

Assets copied into the brain (guide embeds only)

SmarterDxForDarkLogo.svg, SmarterDx-AllBlack-Logo.svg, SmarterDx-AllWhite-Logo.svg

• interactive-brand-guide-source/logos/: SmarterDxForLightLogo.svg,
• interactive-brand-guide-source/fonts/Archivo-Variable.ttf (verbatim from SDX-002).

Overview

General creative-review rubric for any SmarterDx asset. Derived per the PreHealth

Dimensions and weights

Score each dimension 0: weight. Total ≥ 80 passes.

Checklist rows

Brand fidelity (25)

Machine canon (brand-spec)

Identical block to 10-oracle-instructions/oracle-brand-rubric.md and the PreWiki canon.

• "the superseded 2025 palette on anything digital: turquoise, secondary blue, aqua, green or the 2025 neutrals, all listed under color2025superseded in design-tokens.json"
• "off-ramp colors: every value must be a step on Deep Space, Orbit Blue, Aurora Teal or Nebula Purple, or one of the five neutrals"
• "DM Mono, Space Mono or Manrope, which render on the live site but are not system faces"
• "a product themed in the wrong family: teal is Authorizations/Utilization/Notes, blue is Prebill/Coding/Charges, purple is Underpayments/Denials"
• "Nebula Purple or Aurora Teal used as the dominant ground in place of Deep Space"
• "unsupported ROI, revenue, KLAS, SOC 2, or market-size claims"
• "arbitrary decoration in place of the approved wave graphic system"
• "salesy or barrier-building tone"

Overview

The Oracle-layer brand rubric. Same six dimensions, weights, and threshold as

Dimensions and weights

Score each dimension 0: weight. Total ≥ 80 passes. Threshold never lowered per client.

Row derivation

Rows are the same source-cited checks as the creative-review rubric (see that file for the

• Brand fidelity, exact ramp steps from design-tokens.json (Deep Space / Orbit Blue /
• Voice & tone, Clever / Approachable / Helpful present; banned tones absent (SDX-005).
• Layout & craft, Wave device used per brand; correct logo variant; hierarchy.
• Message clarity, one message tied to prebill-safety-net / revenue-integrity;
• Claim safety, no unapproved ROI/metric/compliance claim; citations required.
• Technical spec, ratio/resolution/format for platform.

Machine canon (brand-spec)

Identical block to 08-creative-system/creative-review-rubric.md and the PreWiki canon.

• "the superseded 2025 palette on anything digital: turquoise, secondary blue, aqua, green or the 2025 neutrals, all listed under color2025superseded in design-tokens.json"
• "off-ramp colors: every value must be a step on Deep Space, Orbit Blue, Aurora Teal or Nebula Purple, or one of the five neutrals"
• "DM Mono, Space Mono or Manrope, which render on the live site but are not system faces"
• "a product themed in the wrong family: teal is Authorizations/Utilization/Notes, blue is Prebill/Coding/Charges, purple is Underpayments/Denials"
• "Nebula Purple or Aurora Teal used as the dominant ground in place of Deep Space"
• "unsupported ROI, revenue, KLAS, SOC 2, or market-size claims"
• "arbitrary decoration in place of the approved wave graphic system"
• "salesy or barrier-building tone"