The brand baseline for Advarra. Brand guide , updated Oct 8.
Design System – Overview
The design system for Advarra, read from the brand folders of its brain in the vault. The brain holds 2 logo files, 50 colors, 4 typefaces.
- Never stretch, compress, or alter proportions
- Never apply drop shadows, gradients, tinting, or any added effect
- Never recreate manually, approved files only
- Always resize proportionally with vector tools or constrained dimensions
- Corporate logo: X = full height of the logomark
- Braid and solution logos: X = half the height of the icon
Logo
The logo files for Advarra that the brain holds, picked from its brand folders. The full set, with every lockup and format, stays in the vault.
Clear space, minimum size and misuse rules are in the brand guide and the brand notes, not in these files.
Color
50 colors read from Brand Assets/Colors/design-tokens.json, named as the brain names them. Colors the brain marks as superseded are left out. Click a color to copy its hex.
The first brand colors in the palette plus the lightest. Text color down the side, background across the top. Each pair shows the contrast ratio and whether it is safe for text.
| Text on background | Ramp 100 | Ramp 200 | Ramp 200 | White |
|---|---|---|---|---|
| Ramp 100 | Same color | Aa | Aa | Aa |
| Ramp 200 | Aa | Same color | Aa | Aa |
| Ramp 200 | Aa | Aa | Same color | Aa |
| White | Aa | Aa | Aa | Same color |
Typography
4 typefaces read from Brand Assets/Colors/design-tokens.json.
Advarra
Advarra
Advarra
Advarra
Specimens are drawn in a stand-in face. The licensed files are kept on the client drive and loaded in the client build.
Spacing and shape
Advarra's design tokens do not list spacing steps or corner radii yet. Add spacing and radius to design-tokens.json in 03-brand and they appear here.
Voice and tone
Advarra has no voice-messaging note with a Voice Principles list in 03-brand yet.
The full voice note is in the vault at 03-brand/voice-messaging.md.
Rubric
Advarra has no oracle-brand-rubric.md in 10-oracle-instructions. Without one there is nothing to score work against.