The brand baseline for Leap. Brand guide , updated Oct 8.
Design System – Overview
The design system for Leap, read from the brand folders of its brain in the vault. The brain holds 2 logo files, 8 colors, 5 typefaces.
- The company is Leap. Never "Leap Health" in copy. The only sanctioned appearance of the long
- Care Guide is title case. "Leap Care Guide" on first reference in member comms, then
- No em dashes. Spaced hyphens, commas or colons. (Sibei, 2026-08-24.)
- Sentence case everywhere - headers, CTAs, H1s included.
- Oxford comma required.
- Never call a Care Guide a "licensed clinician" or any clinician title.
- Never write "Leap infusion nurses". Write "Leap partners with infusion nurses".
- Never claim Leap is "safe". Generic statements about home infusion safety are fine.
Logo
The logo files for Leap that the brain holds, picked from its brand folders. The full set, with every lockup and format, stays in the vault.
Clear space, minimum size and misuse rules are in the brand guide and the brand notes, not in these files.
Color
8 colors read from Brand Assets/Colors/design-tokens.json, named as the brain names them. Colors the brain marks as superseded are left out. Click a color to copy its hex.
The first brand colors in the palette plus the lightest. Text color down the side, background across the top. Each pair shows the contrast ratio and whether it is safe for text.
| Text on background | RichNavy | RichEmerald | White | Emerald |
|---|---|---|---|---|
| RichNavy | Same color | Aa | Aa | Aa |
| RichEmerald | Aa | Same color | Aa | Aa |
| White | Aa | Aa | Same color | Aa |
| Emerald | Aa | Aa | Aa | Same color |
Typography
5 typefaces read from Brand Assets/Colors/design-tokens.json.
Leap
Leap
Leap
Leap
Leap
Specimens are drawn in a stand-in face. The licensed files are kept on the client drive and loaded in the client build.
Spacing and shape
Leap's design tokens do not list spacing steps or corner radii yet. Add spacing and radius to design-tokens.json in 03-brand and they appear here.
Voice and tone
Leap has no voice-messaging note with a Voice Principles list in 03-brand yet.
The full voice note is in the vault at 03-brand/voice-messaging.md.
Rubric
Leap has no oracle-brand-rubric.md in 10-oracle-instructions. Without one there is nothing to score work against.