Overview

Everything registered for Leviant in 00-admin/artifacts.json, generated from the approved PreWiki projection

Overview

> Label every claim: source-backed (cite file) · operator-provided (person + date) · inferred (from what) · unknown. Metrics, outcomes, HIPAA/compliance, ROI = blocked until sourced.

Logo

1. Use the logo files as they are: the guide: "Use the approved logo files as they are. No

Colour

5. Lead with white; Shine does the big moments. Too much Shine "stops feeling special" (3.1).

Type

9. Larken for the big statement, Neue Haas Grotesk Text Pro for everything else: no third

Photography

11. No medical equipment in any image: Leviant is the only device in frame. The guide gives

The Burst

15. It is generated, not drawn: one ground colour, one dot colour, both from the palette

Overview

> Label every claim: source-backed (cite file) · operator-provided (person + date) · inferred (from what) · unknown. Metrics, outcomes, HIPAA/compliance, ROI = blocked until sourced.

The brand in four lines

people who work in and visit them (1.1). Promise: Elevating Cleanliness (1.2).

• Who: "the cleaning intelligence company" for hospitals, hospitality facilities and the
• Look: one warm yellow, Shine, against a white-led page; black type; Sky for UI and
• Type: Larken (soft-edged serif) for the big statement, Neue Haas Grotesk Text Pro
• Device: the Burst, light moving out from one point, behind real, proud, natural-colour

Overview

> Label every claim: source-backed (cite file) · operator-provided (person + date) · inferred (from what) · unknown. Metrics, outcomes, HIPAA/compliance, ROI = blocked until sourced.

Positioning: 1.1 "Our Positioning"

> For hospitals, hospitality facilities, and the people who work in and visit them, Leviant is the

• Category phrase: "the cleaning intelligence company" (bold in the source).
• Audience named: hospitals, hospitality facilities, the people who work in and visit them.
• Claims inside the statement are blocked for external copy until substantiated and

Promise: 1.2 "Our Promise"

Elevating Cleanliness.

Voice: 1.4 "Our Voice"

How people should feel: Seen · Respected · Reassured · Proud · Energized.

What this means in copy (inferred from the traits above: review before treating as rules)

adjective").

• One claim, stated once, without intensifiers (Confident: "the fact carries the weight, not the
• Name the people, EVS staff, nurses, supervisors, rather than "stakeholders" or "end users"
• No jargon a nurse, an EVS worker and an administrator would not all understand (Clear).
• No pressure tactics: no urgency, scarcity or fear framing (Inviting).
• The workers are part of the story, not just the patients (Warm).