Overview

Everything registered for ProtegoHealth in 00-admin/artifacts.json, generated from the approved PreWiki projection

2026-07-02

• Created Protego Health Oracle brain v1.
• Added source register, source map, brand guide, voice/messaging, social system, creative system, rubrics, knowledge loops, and open questions.
• Promoted source-backed brand and character facts from PreWiki into Oracle draft canon.

Overview

This client brain follows the Oracle client brain template.

Overview

Initial Oracle onboarding was generated from existing local sources, not a fresh operator interview.

• Read Brand Instructions/brand.md.
• Read Characters/Rubric/Protego/Protego.md.
• Read Social/Rubric/social-rubric.md.
• Read Shared drives/Protego/Protego-Health-SEO-AEO-Audit.md.
• Scanned Protego PreWiki and raw Drive file inventory.

Overview

Status: needs-source

• Shared drives/Protego/1) Account Management
• Shared drives/Protego/2) Discovery + Research
• Shared drives/Protego/3) Client Supplied Assets

Overview

Status: draft

One-Line Description

Protego Health is positioned in this Oracle brain as a healthcare technology brand focused on protecting medical practices from insurance denials and billing chaos.

Category

Draft: denial management, revenue cycle, medical billing, appeal automation, and/or practice operations software.

Current Priorities

• Maintain consistent wizard-led brand and social creative.
• Improve SEO/AEO foundation and content footprint.
• Use Protego's brand system to support social, web, and content production.

Known Constraints

• Avoid fear-based denial messaging.
• Avoid unsupported healthcare, financial, or outcome claims.
• Preserve the canonical wizard/staff design.

Open Questions

See 12-review-approvals/open-questions.md.

Overview

Status: needs-operator

• Brand/creative system.
• Wizard character media.
• Social content.
• Website imagery and SEO/AEO.
• Discovery/research and competitive analysis.
• Active retainer/project scope.
• Current client owner.
• Current highest-priority deliverables.

Overview

Status: draft

Overview

Status: draft

Brand Essence

Protego Health uses a warm, magical-protector brand world centered on Protego the wizard, a reassuring guardian against insurance denials and billing chaos.

Look And Feel

Source: PH-SRC-001.

• Pixar-style 3D warmth.
• Deep magical purples.
• Gold guardian accents.
• Blue/cyan spell energy.
• Wise and reassuring, never alarmist.

Tagline

"Stop living in denial"

Color System

Source note: staff gold differs slightly between PH-SRC-001 and PH-SRC-002/003. Use #F2C24B for current wizard/social work unless Jordan confirms otherwise.

Typography

Source: PH-SRC-001, PH-SRC-003.

• Display: URW Geometric Black.
• Body: URW Geometric Regular.
• Family: URW Geometric.

Overview

Status: draft

Voice

Protego should sound wise, warm, confident, protective, reassuring, and approachable.

Avoid

• Alarmist denial doom.
• Fear-mongering.
• Horror tone.
• Overly clinical, cold, or punitive language.
• Unsupported claims about denial reduction, financial impact, or appeal success.

Messaging Direction

The brand metaphor is protection: Protego is the shield between practices and payer complexity.

• "Stop living in denial"

Draft Headline Patterns

These need operator approval before client use:

• Stop living in denial.
• Put a shield between your practice and payer chaos.
• Turn denial prevention into a daily advantage.
• A wiser way to protect revenue.

Editing Checklist

• Is the line reassuring rather than fear-based?
• Is the claim source-backed?
• Does the copy preserve the guardian/protector metaphor?
• Is it concise enough for social or web use?

Overview

Status: needs-source

Current Inference

Protego appears to speak to medical practices and teams dealing with insurance denials, billing chaos, appeals, denial prevention, and revenue cycle complexity.

Needs Confirmation

Candidate source folders:

• Primary buyer.
• Primary user.
• Practice size and specialty.
• Economic buyer versus champion.
• Top objections.
• Sales cycle.
• Customer language.
• Shared drives/Protego/2) Discovery + Research

Overview

Status: needs-source

• Discovery notes.
• Testimonials.
• Interviews.
• Sales call transcripts.
• Website copy.
• Client-supplied docs.

Overview

Status: needs-source

• Denial volume.
• Staff burden.
• Appeal cost.
• Payer complexity.
• Trust in automation.
• EHR/RCM workflow integration.

Overview

Status: needs-source

• Protego Guardian.
• Real-Time Prevention.
• Payer Networks.
• Appeal Generation.

Claims/Proof

The SEO/AEO audit notes that website claims cite sources such as Premier and MGMA, including figures like "15% of claims initially denied," "86% preventable," and "$25 to appeal." These must not be reused without verifying the exact current source and context.

Overview

Status: needs-source

• 2024-denials-index.pdf
• MGMA-PracticeOperations-DataReport-August2023-FINAL.pdf
• state-of-claims-2025.pdf
• Testimonials.docx
• Current website citations

Overview

Status: needs-source

• Proposals and pitch decks.
• Design partner outreach copy.
• Testimonials.
• Website IA.
• Research reports.

Overview

Status: draft

Social

• Use wizard-led visuals.
• Keep one clear message per post.
• Avoid baked-in text unless checked carefully for spelling and layout.
• Use square, 16:9, or 9:16 according to platform.

LinkedIn

Use reassuring, professional, strategic language. Avoid making the wizard feel childish; he should make denial complexity easier to understand.

Overview

Status: draft

Core Rules

Source: PH-SRC-003.

• Lead with Protego the wizard.
• Keep him on-model.
• Use Spell Purple and Deep Conjure backgrounds.
• Use Staff Gold and Guardian Cyan as accents.
• Headlines should use URW Geometric Black.
• Copy should be tight and reassuring.
• Use one clear message per post.
• Keep platform safe areas in mind.

Avoid

Source: PH-SRC-003.

• Real human faces.
• Horror or fear framing.
• Denial doom tone.
• Off-palette colors.
• Baked-in misspelled text.
• Symmetric four-tile staff topper.

Overview

Status: draft

Overview

Status: needs-source

• 2) Discovery + Research/Competitive Analysis/Competitors-Grid view...csv
• 2) Discovery + Research/Competitive Analysis/Covered Health Competitive Analysis.xlsx
• 3) Client Supplied Assets/Medical Billing & RCM companies.xlsx

Overview

Status: needs-source

Overview

Status: draft

Do

• Lead with Protego as warm guardian.
• Use magical purple, cyan, and gold.
• Keep the staff topper correct.
• Use clean, high-contrast layouts.
• Make denial complexity feel manageable.

Don't

• Use real human faces in generated wizard creative.
• Use horror or fear-based tone.
• Use off-palette colors.
• Use the older incorrect wizard.
• Use a random or symmetric staff topper.
• Bake in text unless it is checked carefully.

Overview

Status: draft

Overview

Creative inspiration can inform future work only after review.

• Repeatable visual patterns.
• Proven layouts.
• Approved character poses.
• Approved motion behaviors.
• Performance-backed content patterns.

Overview

Status: draft

• Incorrect or broken staff topper in final asset.
• Fear-mongering denial doom tone.
• Unsupported claim.
• Misspelled baked-in text.
• Off-model wizard.

Overview

draft -> score -> revise -> rescore -> human review -> approve or archive

Overview

Status: source-backed index

• Protego-wizard-upclose.png - canonical face/detail baseline.
• Protego-nospell.png - full body and staff.
• Protego-small-spell.png - action/spell pose.
• Protego-Health-Palette.png - palette.
• Protego-Wiz-1.png through Protego-Wiz-6.png - training sheets.
• protego-animation-style.mp4 - motion reference.
• StaffReference/ - staff topper correction references.

Overview

Status: draft

Character

Protego is a Pixar-style 3D wizard mascot with blue-violet/periwinkle robes, a floppy pointed hat, a long white-gray beard, a wooden staff, and a warm, wise, confident expression.

Staff Topper

The staff topper is the Protego "P" brand mark as a 3D gold object. It is a stylized letter P made of five golden rounded-square petal tiles: a 2x2 block forms the bowl with an open center, plus a fifth tile below the bottom-left as the stem. Bottom-right stays open.

Spell Language

Spell scenes should use circular magical protection sigils, blue/cyan glowing rings, runic details, golden sparkle particles, and a confident guardian energy.

Motion

Use protego-animation-style.mp4 as the style reference for motion, timing, and animation feel.

Generation Notes

Primary Soul: c57d1de5-c30e-42b6-85b5-d3e67dee2280.

Overview

Status: needs-source

• PreWiki/Clients/ProtegoHealth/Social/Projects
• PreWiki/Clients/ProtegoHealth/Characters/Projects
• Shared drives/Protego/5) Creative Projects

Overview

Status: needs-source

Overview

Status: source-backed but should be refreshed before implementation

Strengths

• HTTPS.
• Mobile-ready Webflow build.
• Valid sitemap.
• Homepage JSON-LD with WebPage, Organization, and SoftwareApplication.
• Complete social/Open Graph tags.
• AI crawlers not blocked.

Priority Gaps

• Missing canonical tags.
• Relative JSON-LD URL.
• Sitemap missing lastmod.
• Schema social links mismatch footer.
• Duplicated meta descriptions.
• Brand-first page titles.
• Multiple H1s on several pages.
• Broken homepage placeholder links.

Path Forward

Use the audit as a starting point, but recheck the live site before assigning work because website state may have changed.

Overview

Status: draft

Default Role

Act as a PreHealth Oracle operator supporting Protego Health brand, social, web, SEO/AEO, and creative work.

Context Priority

1. User request.

Do

• Use source-backed Protego brand rules.
• Preserve the wizard's canonical look.
• Keep tone reassuring and protective.
• Flag unsupported claims.
• Cite source IDs where possible.

Don't

• Fabricate business model, ICP, outcomes, or proof.
• Use fear-based denial language.
• Treat raw creative as canon without review.
• Ignore staff topper accuracy.

Overview

Status: draft

Safe Without Additional Source

• Protego uses a wizard-led guardian brand metaphor.
• Protego creative should avoid fear-based denial framing.
• The brand tagline in source files is "Stop living in denial."

Needs Citation Before Use

• Denial rates.
• Preventability percentages.
• Appeal costs.
• Revenue impact.
• Workflow time savings.
• Product performance.
• Customer outcomes.
• Testimonials.

Prohibited Without Review

• Guaranteed denial prevention.
• Guaranteed reimbursement.
• Clinical, legal, or financial claims not backed by source.
• Patient-data or PHI references.

Escalation

Escalate any healthcare, RCM, payer, financial, or outcome claim to a human reviewer before client/public use.

Overview

Review Protego creative against:

• Score table.
• Automatic fails.
• Required revisions.
• Approved pattern learnings, if any.
• Whether the asset can be shown to the team/client.

Overview

Status: draft

• Source accuracy.
• Brand voice fit.
• Strategic fit.
• Audience relevance.
• Offer clarity.
• Channel fit.
• Visual/motion fit.
• Wizard fidelity.

Overview

Status: needs-source

• Denial prevention.
• Appeal generation.
• Revenue cycle management.
• Payer network.
• Medical billing.
• Claim denial.
• AEO.
• llms.txt.

Overview

new article / report / competitor update

Brand Sources

• PH-SRC-001 -> 03-brand, 06-content-social, 08-creative-system, 10-oracle-instructions.
• PH-SRC-002 -> 03-brand, 08-creative-system, 10-oracle-instructions.
• PH-SRC-003 -> 06-content-social, 08-creative-system, 10-oracle-instructions.

SEO/AEO Sources

• PH-SRC-004 -> 09-campaigns-performance, 15-projects-roadmaps, future web/SEO project workspace.

Raw Drive Sources

• PH-SRC-005 -> source material for future client onboarding, proof points, competitive analysis, sales enablement, and audience work.

Overview

Status: needs-source

Overview

Status: draft

• The wizard/guardian metaphor can make a technical RCM problem feel more memorable and approachable.
• SEO/AEO opportunity depends on technical cleanup plus resource hub/content footprint expansion.
• Social should use the wizard as a distinctive brand asset, not just decoration.

Overview

Status: needs-source

• Website IA.
• Product naming decks.
• Discovery research.
• Client-supplied docs.

Overview

No Protego Oracle brain sections are client-approved yet.

Internal Draft Created

Date: 2026-07-02

Social Creative

• Brand rules: draft source-backed.
• Wizard references: source-backed.
• Social rubric: draft source-backed.
• Claims: needs review.
• Ready for internal draft production: yes, with source/claim guardrails.

Website / SEO / AEO

• Audit exists: yes.
• Needs live recheck: yes.
• Claims/proof source review: required.
• Ready for client-facing roadmap: not yet.

Sales Enablement

• Source files exist: yes.
• Canonical sales narrative: not yet promoted.
• Ready for production: no.

Overview

No Protego meeting insights have been promoted yet.

Overview

Source-backed inspiration folders:

• PreWiki/Clients/ProtegoHealth/Characters/Rubric/Protego
• PreWiki/Clients/ProtegoHealth/Social/Projects
• PreWiki/Clients/ProtegoHealth/Social/Projects/WIZ WEBSITE IMAGES FOR RENDER

Draft Ideas

Needs review before production.

• Wizard-led denial prevention education series.
• SEO/AEO resource hub around denial reason codes, appeal guidance, payer complexity, and denial prevention.
• Social series that turns "billing chaos" into simple wizard-led explanations.

Overview

Route new Protego-relevant articles, reports, and competitor updates through 11-knowledge-base/client-research-loop.md.

Overview

performance source