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The brand baseline for SmarterDx. Brand guide , updated Oct 8.

SmarterDx

SmarterDx · Core Brand

Updated yesterday

[ VAULT ]08-clients/active/smarterdx

Design System – Overview

The design system for SmarterDx, read from the brand folders of its brain in the vault. The brain holds 2 logo files, 54 colors, 4 typefaces, 6 rubric checks.

SystemSmarterDx 2026 web design system
StatusAuthoritative for web; awaiting client sign-off as the org-wide brand guide
Last changedOct 8, 2026
Colors read from03-brand/design-tokens.json
Lives on GitHub03-brand08-creative-system
Interactive guideinteractive-brand-guide.html
Brand non-negotiables

No non-negotiables are recorded in 03-brand/brand-non-negotiables.md yet.

Color

54 colors read from 03-brand/design-tokens.json, named as the brain names them. Colors the brain marks as superseded are left out. Click a color to copy its hex.

Neutral
Deep Space
Orbit Blue
Aurora Teal
Nebula Purple
Teal
Blue
Purple
Pairings

The first brand colors in the palette plus the lightest. Text color down the side, background across the top. Each pair shows the contrast ratio and whether it is safe for text.

Text on backgroundDeep Space 1Aurora Teal 1WhiteBlack
Deep Space 1 Same color Aa 2.2:1Do not use for text Aa 18.4:1AAA Aa 1.0:1Do not use for text
Aurora Teal 1 Aa 2.2:1Do not use for text Same color Aa 8.4:1AAA Aa 2.2:1Do not use for text
White Aa 18.4:1AAA Aa 8.4:1AAA Same color Aa 18.4:1AAA
Black Aa 1.0:1Do not use for text Aa 2.2:1Do not use for text Aa 18.4:1AAA Same color

Typography

4 typefaces read from 03-brand/design-tokens.json.

[ display + headings ]
Aa
Mona Sans

SmarterDx

[ body, UI, labels ]
Aa
Archivo

SmarterDx

[ eyebrows, mono labels, data readouts: uppercase, letterspaced ]
Aa
Atkinson Hyperlegible Mono

SmarterDx

[ italic display accents inside headlines (e.g. 'full value.') ]
Aa
Instrument Serif

SmarterDx

Specimens are drawn in a stand-in face. The licensed files are kept on the client drive and loaded in the client build.

Spacing and shape

No spacing or radius tokens

SmarterDx's design tokens do not list spacing steps or corner radii yet. Add spacing and radius to design-tokens.json in 03-brand and they appear here.

Voice and tone

No voice principles in the brain

SmarterDx has no voice-messaging note with a Voice Principles list in 03-brand yet.

The full voice note is in the vault at 03-brand/voice-messaging.md.

Rubric

The brand rubric scores a piece of work against this design system. Read from 10-oracle-instructions/oracle-brand-rubric.md.

Pass mark 80 Draft, awaiting approval Not scored yet
CheckWhat it tests for SmarterDxPoints
Brand fidelity exact ramp steps from design-tokens.json (Deep Space / Orbit Blue / 25
Voice & tone Clever / Approachable / Helpful present; banned tones absent (SDX-005). 20
Layout & craft Wave device used per brand; correct logo variant; hierarchy. 15
Message clarity one message tied to prebill-safety-net / revenue-integrity; 20
Claim safety no unapproved ROI/metric/compliance claim; citations required. 10
Technical spec ratio/resolution/format for platform. 10
TotalPass at 80 or higher100

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